Are you a high school or college student? If YES, You must be aware of research content like thesis, dissertation, research paper, and Case Study Writings.

A case study is research-based content that adds authority to your business, services, or product. They act as a tool for sales generation. In short, A Case Study is a compelling executive summary.

A successful case study clearly shows how your product or service solves a customer's problem, benefits him, and adds value to his life.

Why We Need To Write A Case Study:

You must be thinking about how a case study is different from all other research content. Why is a case study important marketing content?

Let's answer the most commonly asked questions by students:

Other research content focuses on a single particular problem. In contrast, a case study includes all the small details regarding that problem, including background information, history, causes, and effects, real-life experiences, and success stories.

The storytelling writing style is adopted for a Case Study to attract potential customers. At the same time, other contents include a simple informational style of writing.

The length of a case study also varies from a research paper, thesis or dissertation. The average length of a Case study is 500-1500 words which is far less than a research paper.

According to a published report, In Content Marketing, Case studies are 60% more effective than any other marketing technique.

Due to such importance, Case studies are included in academics to make students aware of it.

Before proceeding into details of the Case Study writings, let's study the types of a Case Study:

Types Of Case Study:

  1. Historical Case study:

    Historical case studies are the longest and most descriptive case studies. They have a huge margin of informing the visitors regarding past events, personalties or any other important thing.

    Such case studies are written to analyze and compare past happenings with the present situations.

  2. Problem-oriented Case Studies:

    These case studies focus on solving a real-life or theoretical problem. Problem-oriented case studies are useful for solving a problem in products or services. These are commonly used in corporate meetings to discuss and solve a problem.

  3. Cumulative Case Studies:

    Cumulative case studies are based on information collection. Valuable data is gathered about a certain topic and then analyzed in a case study.

  4. Critical Case studies:

    A critical Case study includes all the minute details of any event or problem. It mainly focuses on the causes and effects of a problem in a very descriptive way.

  5. Illustrative Case studies:

    Illustrative case studies discuss any event and its outcomes. They majorly highlight the results of the problem. They are also known as instrumental case studies.

How to write a case study - Simple and Easy steps:

Until Now, you must be aware of what a case study is and why it is written? But still confused about the writing process.

Before you start writing, follow these steps to write a good case study:

Analyzing The Subject/Topic:

Once you get your research question or problem, Read the topic thoroughly and analyze it. Study all the related material available online. You can also use your observation skills to examine a problem in your surrounding.

Try to figure out the problem, its causes, and its consequences on any person, organization, or society. Propose practical solutions to those problems

Look for the gaps in already published research. This will increase the originality of your case study and open more areas for future research.

Writing A Case Study Draft:

After in-depth analysis, you will be flooded with hundreds of ideas in your mind. Note them down on a paper or file to save them. It will also increase your productivity while writing a case study.

It is the stage where a writer makes a rough idea about a case study format. Include all the ideas, images, stats, quotes, etc. Do not worry about neat handwriting.

Format Of A Case Study

The format of a case study will help you decide the direction in which you have to write the case study. Below are some important factors that combine to make a perfect format for a case study.

  • Introduction/Executive Summary:

    An Executive Summary is also considered an introduction to the case study. It should be 2-4 sentences long and must contain a thesis statement. This includes an overall idea of your observations and analysis regarding the research topic.

  • Background:

    This section includes background information, past experiences, and other related information. Do not discuss a problem in this part.

  • Methodology:

    The methodology includes all your findings, techniques, and observations on the research question. Generally, this section contains all the helpful methods used to solve a query.

  • Solutions/Recommendations:

    In this section, your solutions or recommendation are given to solve a problem. You refer to or recommend the resource which you use in your analysis. Realistic and practical ways are appreciated. Testable evidence is included to check whether the proposed solution will work or not. This section comes under the umbrella of implementation.

  • Conclusion:

    Summarize the key points of the entire case study in a few sentences. Reading them should give a clear idea about our findings.

  • References:

    Different practices or citation styles are used to add references or bibliography. They are included at the end of the document. Citation style is used according to the requirement of university instruction. These can be MLA, APA, Chicago, or Harvard style.

  • Appendices:

    Appendices are the supporting data that include images, graphs, charts, and other infographics. They add authority to your work.

Design An Outline Of A Case Study:

A case study outline is an effective way of providing a quick look at the entire study. It helps the professor to analyze your work easily. You can make the following headings to design an easy-going structure for a case study.

  • Title Page:

    The title page is the prime component of a good case study. It needs to be well-formatted. The title page includes:

    1: Title of the Case study
    2: Name of a student
    3: Course name and number
    4: Professor name
    5: University name
    6: Submission date

  • Introduction:

    The title page is the prime component of a good case study. It needs to be well-formatted. The title page includes:

    Add a paragraph of a few lines stating the problem assigned to you and an idea of your observation.

  • Body:

    The body of the case study includes different components depending on the requirement or type of case study. It contains:

    1: Literature Review
    2: Background information
    3: Methodology
    4: Findings
    5: Discussions
    6: Solutions
    7: Recommendations

    These components combine to make a comprehensive and informational case study.

  • Conclusion:

    A paragraph that states the final results of the complete research. It can be the shortest summary of a case study.

Write A Case Study:

After sketching an outline for a case study, it is the right time to sit and write in-depth details of every component.

  • Perform extensive research:

    Keep in mind that quality content comes from extensive research performed. In-depth research gives you all the insights into the topic. Read all the related material online. Ask people for their point of view on the research question.

    While researching, you should keep the following points in your mind:

    1: Objective of research
    2: Target audience
    3: Causes and effects of the problem
    4: The credibility of the research resource
    5: Global importance of your case study

  • Add material according to the heading:

    While writing, you should be focused and clear on what to include? And where to include? For instance, In the Introduction, you must include attention-winning statements that clearly state the whole problem without delay.

    The body is considered to be the flesh of a content. It should contain all the detailed information.

    The conclusion should be short, clear, and crisp. In conclusion, you should summarize the whole problem with all the possible proposed solutions.

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Examples of Case Study:

Case studies are written in many fields. Examples of some important case studies are:

  • Coffee 2016
  • Anti-financial: Flourishing Farmers Loans at MYBank
  • Netflix and Qwickster
  • The future of Malls: Was decline inevitable?
  • 360 State Street: Real options

Advantages of perfectly-written Case Study:

Some benefits of a case study are:

  • Its sets your product as the best solution to the problem
  • It supports your claim with facts and figures
  • Provides relaxation in means of research
  • Directly affects the user's thinking and changes them to customers.
  • It has a strong ability to convince a reader of a specific problem.


Writing a Case study is not everyone's cup of tea. It requires enough expertise and experience to write a compelling case study. You must select a format, make a draft, sketch an outline and then start writing. If you still need an expert's help send a request for write my case study.

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